Author

Maya Balakrishnan

Articles

Harvard Business School Technology & Operations Mgt. Unit Working Papers

Differentiating on Diversity: How Disclosing Workforce Diversity Improves Brand Attitudes

An investigation of whether or not firm diversity disclosures help their customers’ perceptions of the firm. Introduction In this study,  researchers investigate the impact of disclosing and not disclosing workforce diversity on consumer perceptions, which  is particularly relevant in the current socio-political climate, as companies were increasingly expected to demonstrate their commitment to diversity, equity,…

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