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Media

National Bureau of Economic Research

Persuasion in Medicine: Messaging to Increase Vaccine Demand

Introduction Despite the demonstrated benefits of preventive medicine, only 45% of American adults typically get a flu shot during flu season. Vaccine hesitancy is particularly common among Black and white lower socioeconomic status men, who don’t trust doctors and are skeptical of the benefits relative to the perceived risk. For Black Americans, this mistrust is…

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Critical Studies in Media Communication

“Coming to Terms with our Own Racism”: Journalists Grapple with the Racialization of their News

Introduction Despite the various achievements of the Civil Rights Movement, the media has played a key role in perpetuating negative and stereotypical perceptions of communities of color. Through its growing political and social influence on American society, the nation’s large media institutions have attained the ability to determine the specific issues that the average American discusses.…

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